CTR stands for Click Through Rate. It is percentage of visitors click ad to visit advertiser's web site or application. If a banner ad or affiliate link is delivered 100 times and receives 25 clicks, then the CTR is 25%.
CTR stands for Click Through Rate. It is percentage of visitors click ad to visit advertiser's web site or application. If a banner ad or affiliate link is delivered 100 times and receives 25 clicks, then the CTR is 25%.